Have you considered how you can use video to grow your fashion brand? If not, you should be!
One of the most popular ways to do this is through video marketing. A video is a powerful tool for fashion brands because it allows them to share their story engagingly and memorably. However, it can be difficult to know where to start with your video marketing strategy.
If you’re looking for ideas on how to use video as a marketing tool for your fashion brand, here are five things you should consider:
Share Behind-The-Scenes Footage
It’s easy to forget that people are interested in more than just the clothes you’re selling. They want to see what goes into the making of your products and how your team works together. One way of doing this is by sharing behind-the-scenes footage on social media or your website. You could show how the designers come up with their ideas, how they work in their studio, and what it’s like to work there. If there are any interesting stories about how a particular piece came about, share them too! This will give your followers a better insight into your brand, which will make them more likely to buy from you again in the future.
Customers want to know how they should wear their clothes, whether that’s with other items in their wardrobe or on their body type. Show them how by filming yourself wearing different outfits and showing off different styles in one video.
Offer tips on styling and shopping advice. Your customers want advice from someone who knows what they’re talking about — especially if they’re shopping online and can’t try things on before buying them!
Here are some tips as you create your how-to-videos:
- Use a professional camera: It’s important to use a high-quality camera so that your videos will look good and be easy to follow. If you don’t have access to professional equipment, you can use your smartphone or tablet as long as there is enough light in the room where you’re filming.
- Use simple lighting: Your video should be bright enough that people can see what they’re doing, but not so bright that they find it distracting. Use natural light if possible or set up multiple lights around the room if necessary. Use a reflector if there’s only one side of your subject that is well-lit (this will make sure both sides of their face are visible). You can also use a whiteboard or piece of paper for this purpose if needed.
- Edit your video: Once you’ve finished filming, edit down your footage with a video editor into something concise and compelling by cutting out any unnecessary sections.
Post Fashion Show Videos
A lot of clothing brands have established themselves as leaders in their industry by showing off their latest products at high-profile events like Victoria’s Secret Fashion Show. These shows are often covered by major news outlets like CNN and are watched by millions of viewers around the world. If your brand is new or not yet well known, then you can use these events as an opportunity to get your name out there.
You might not have enough money to cover travel expenses for yourself, but if you can get press credentials for the event then it should be relatively easy to find someone who will cover the show for you in exchange for being mentioned in the videos closing credits. Alternatively, if you don’t have any resources available then consider shooting some footage from home using something like YouTube live.
Feature Customer Reviews or Testimonials
Video reviews and testimonials can be hugely beneficial for your business. They help to build trust and credibility, which is especially important in the fashion industry where people tend to be skeptical about new brands. If you have customers who have been using your products for some time, ask them to record a short video of themselves talking about their experiences with your brand. However, to convey a clearer message, consider transcribing audio and video to text through an online transcription.
Make Fun Advertising Campaigns on Social Media
Create a series of short videos (no longer than 90 seconds) that show off different products from your line and target each video toward a specific audience. Then share these videos on social media channels like Facebook and Instagram where they can be seen by the right people at the right time. Also, you can add engaging captions with animated gifs to make it more catchy. You can also promote sales by offering discounts or giveaways in the comments section of the post. This way, people will be encouraged to visit your website and see what you have in store for them.
Overall, video can be an excellent tool in helping your audience better understand you and your brand. It creates a relatable connection for the viewers that text and images cannot always accomplish. However, it does come with its complexities and a steep learning curve. It is important to have a content strategy in place. This will help with time management, basic scripting, and presentation along with some quality assurance checks.