Stability is a concept that belongs to the past. The times when people had one job for dozens of years are long gone. The economy of today makes it necessary for everyone to be able to adjust quickly to changes. It’s sink or swim. This imperfect situation has one positive effect: we are forced to be more flexible. It means that we find ourselves doing jobs that we wouldn’t ever imagine would suit us. Sometimes they don’t, and sometimes they do.
One of such ideas is to start an interior design business. It might be an idea that you have never previously entertained, but it is natural for humans to fear concepts that are foreign to them. Once we become acquainted with the subject, we can overcome the fear, and, who knows, perhaps discover our passion? Let’s find out!
Find your own style
When it comes to the interior design business, one of the most crucial things is to find your own style. Being a jack of all trades is great, but if you want to shock your clients in a positive way, it’s better to find a particular area that makes you forget to eat, drink, or sleep, (some people call it a passion) and then absorb every piece of knowledge regarding, e.g. bathroom sinks, or outdoor furniture. Like a giant sponge that is hell-bent on becoming the best interior designer, it could ever be.
Of course, it doesn’t mean that with time, you won’t start doing projects that might be outside of your area of expertise. For now, though, you should focus on honing your skills in a not unusually wide area; otherwise, you might get quickly discouraged by the amount of knowledge there is to be learned.
Create a portfolio
Before the potential clients decide that they can trust you, they’ll need to get a glimpse of your Interior Design Diploma and your work. If you don’t have extensive experience, don’t worry, not everyone is born an already accomplished artist. It may come off as a surprise, but no one does. You can take photos of your home, or include the work that you’ve done pro bono. Your portfolio should be concise and provide information about your skills and your area of expertise.
The importance of your website
Once you know whether you want to concern yourself with bathrooms, kitchens or living rooms, and what styles are you best at, it’s time to create a website. You can do it on your own, or if you have the necessary funds, you can hire a specialist. There are businesses with ugly websites that are doing just fine, but in this day and age, the importance of digital presence cannot be overstated. It is especially true about businesses that deal with esthetics. If a potential client visits your website and sees that it is far from being eye-pleasing, it is most likely that he’ll leave for someplace else.
If you want to improve your website’s ranking, you can learn the basics of SEO, or start a blog. It’s a popular misconception that to please the SEO gods you’ll have to act like a robot. On the contrary – Google’s algorithm rewards websites that are easy to navigate for customers. Alternatively, you can try running a home improvement blog that will address the issues that your customers may potentially encounter, or writing about anything related to your industry that is interesting. All of this will make it more likely that people looking for interior design companies will choose your one.
Promote your company
If you are satisfied with your skills and would like others to share the satisfaction with your skills, then you should start marketing your company. One of the easiest ways to ensure that the influx of customers never stops is to use social media to your advantage. With a little bit of time and effort, you can increase brand recognition. Spending some time answering the questions of your customers will also show them that you care about their satisfaction, and will improve your company’s image.
There are, of course, also other ways to promote your company that don’t involve social media. You can attend trade fairs related to your industry, which will significantly increase your brand’s recognition but will also be more expensive. Printing some flyers isn’t costly, and if you are smart about where you’ll leave them, you’ll be able to reap the benefits soon.
Don’t be afraid to fall
Is there a chance that your business will fall and you’ll waste your time and effort? Taking a leap in the dark is scary, sure, but nothing worth achieving is without any risk. The beginnings will be tough, but there’s no better way to learn than through trial and error. So go ahead and take your chances!